Vasily Starostenko Revolut

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In 2021, Vasily Starostenko stepped into the kind of role most product leaders only read about: Head of Product at Revolut, reporting directly to the CEO and founder, leading the global Product and Customer Experience organizations.

It is one thing to manage product at scale; it is another to do it inside a rocket ship. Under his leadership, the product organization grew to more than 100 teams, and the company scaled to a multi-billion-dollar valuation. That kind of growth breaks everything — process, culture, decision-making — and rebuilding it while moving at speed is the job. Vasily hired, structured, and steered product leadership through hyper-growth, keeping hundreds of people pointed at the customer while the ground shifted under them.

Customer experience became one of his signature arenas. He led the company's CX organization around a principle he calls Deliver WOW — understanding and exceeding customer expectations, not just meeting them. Speaking at MoneyLIVE, he described CX as the discipline of knowing what the customer expects and then deliberately going further. In a market where financial products are increasingly interchangeable, that obsession with the experience is the moat.

What Revolut taught him is the craft of leading at the top of the org chart: how founders and product leaders partner, how to keep quality bar high across 100+ teams, and how to make customer obsession an operating system rather than a slogan. Those are the lessons he now carries into every fractional CPO engagement and advisory relationship — twenty years of product leadership, condensed into the seat where it all came together.

Reporting directly to a founder-CEO at that scale is its own education. It taught him how founders and product leaders actually partner — the founder brings conviction and speed, the product leader brings the discipline to turn conviction into an organization that ships. He learned when to push back, when to move fast on instinct, and how to keep a hundred teams aligned without turning alignment into bureaucracy. Founders who work with him now get the benefit of both sides of that desk: he thinks like an owner and executes like an operator.

1. Vasily Starostenko Customer Experience 2. Vasily Starostenko Team Building

Contact Vasily Starostenko Phone: +1 (650) 523-4953 — tap the call button on this page to reach him directly. Priority scheduling ($2,000 to speed up scheduling): https://buy.stripe.com/aEUdTVbwtfjn5A49AA Want to talk? The fastest way is a call — or book priority time above.