Setting Up Your Business Profile
Your business profile is the first thing customers see. A complete, professional profile builds trust and increases calls.
For Page Owners
Essential Profile Elements
Business NameUse your official business name. Avoid ALL CAPS or excessive punctuation.
Profile PhotoUpload a clear logo or storefront photo. Square format works best (500x500px minimum).
Cover ImageChoose a wide banner image showcasing your products, team, or location. Recommended: 1200x400px.
Business DescriptionWrite 2-3 sentences explaining:
- What you sell or offer
- What makes you different
- Who you serve
Example: "Sleep Shop PR sells premium metal bed frames with same-day San Juan pickup. Family-owned since 2020, we offer the island's best prices on new-in-box frames."
Contact Information- Phone number (with country code)
- WhatsApp number (if different)
- Email address
- Physical address (if you have a storefront)
- Business hours
Verification
Verify your phone number to enable voice calling. You'll receive an SMS code.
For Customers
What Customers See
Your profile appears at the top of your page with:
- Business name and verification badge
- Star rating (once you have reviews)
- Quick-action buttons (Call, WhatsApp, Directions)
- Business hours indicator (Open Now / Closed)
Trust Signals
Customers look for:
- Complete profiles (photo, description, contact info)
- Recent activity (new products, updated hours)
- Reviews from other customers
- Professional photos (not blurry or stock images)
SEO Benefits
A complete profile helps you rank higher in Google:
- Business name in the page title
- Description in meta tags
- Location data for local search
- Structured data (JSON-LD) for rich snippets
Common Mistakes
- Incomplete profiles — Missing phone or hours frustrates customers
- Low-quality photos — Blurry images signal unprofessionalism
- Generic descriptions — "We sell products" tells customers nothing
- Outdated hours — Customers call when you're closed, get frustrated
- No WhatsApp — In Puerto Rico and Latin America, WhatsApp is essential
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