Great discovery calls follow a framework โ not a rigid script, but a flexible guide.
Phase 1: Rapport (2 minutes)
Genuine small talk. Find common ground. Set a positive tone.
Phase 2: Situation (5 minutes)
Understand their current state. What's working? What's not?
Phase 3: Problem (5 minutes)
Dig into pain points. Quantify the cost of inaction.
Phase 4: Implication (3 minutes)
Explore consequences. What happens if nothing changes?
Phase 5: Vision (5 minutes)
Paint the picture of success. What does 'solved' look like?